Eric Bluestone prides himself on his strong head start over other New York City property owners when it comes to decarbonizing their building portfolios: The Bluestone Organization, a Queens-based real estate development, construction, and property management company where he acts as president and partner, has been investing in energy efficiency for over 30 years. It’s a mentality that Bluestone says is rather uncommon among his industry peers.
“Not everybody’s on board with it,” he said. “I can’t say that everybody is drinking the Kool-Aid.”
Yet incorporating clean energy strategies into newly constructed buildings, while also improving efficiencies among an existing portfolio, is central to the business model of his family’s company, now in its third generation.
“We believe that we all should be doing our part to reduce our carbon footprint, to minimize the use of fossil fuels, to not waste water and energy,” Bluestone said.
That’s why in 2023, when the group’s apartment building at 75 – 23 113th St. in Forest Hills, Queens was due for a new roof, Bluestone took the opportunity to also fit a solar array onto the building.
The Challenge
When Local Law 97 (LL97) passed in 2019, requiring New York City building owners to either comply with carbon reduction targets or face fines, Bluestone wasn’t as intimidated as other property owners in his field. “For most of our buildings, we’re ahead of the curve,” he said.
There’s also another factor motivating his sustainable mission: A vital cost benefit. Decarbonized buildings are generally cheaper to run, saving money on energy bills, and likely making properties more valuable in the long run.
“I don’t want to minimize one [driver] in lieu of the other, because they’re both important,” Bluestone said.
This cost-benefit usually takes many years to play out, and financing energy projects like solar panel installations usually requires upfront costs in the hundreds of thousands of dollars. So when considering projects, building owners carefully weigh the initial costs against long-term financial benefits. Those analyses, Bluestone says, have always been “the main driving criteria” in deciding whether to move ahead.
There has been a strategy to Bluestone’s 12 previous solar deployments: By pairing the solar installation process with roof replacements, and adding insulation, Bluestone is able to ensure a long life for the solar array, and avoids having to remove the array in the future to fit a new roof.
“We have a contractor who does both and gives us good pricing on the roof replacement,” Bluestone said, “so it’s worth our while to do that.”
That contractor, Best Energy Power (BEP), does a cost-benefit analysis that weighs up “the upfront cost and the anticipated payback,” according to Bluestone. The analysis takes into account factors including a building’s orientation, amount of shading, and the maximum capacity of panels that a roof could hold.
Bluestone’s Forest Hills property was a prime candidate for a roof upgrade. The Oakcrest, a 54-unit rental building, would soon need to upgrade its aging roof, which hadn’t been updated since it was built in the 1970s; and while the roofing team was at it, Bluestone was bent on installing solar to cut energy costs down the line.
The Roadmap
The first question BEP faced was how big of an array to build, based on physical and technical constraints.
They aimed to fit a 32.4‑kilowatt solar array, which would provide enough energy to power the complex’s common areas, including the laundry, boiler, and elevator, though not the apartments themselves. They opted not to power the individual apartments with solar, as they soon realized the array size wouldn’t support all the units, and fire code prevented them from installing batteries for energy storage.
“We would not get the return for the additional kilowatts that we’re creating,” Bluestone said.
Compared to other “low-hanging fruit” improvements like lighting or water for faucets and toilets, solar is one of the most capital-intensive projects Bluestone has done in its older buildings.
It’s especially expensive because of the “top-of-the-line equipment” that BEP chooses to use, according to contractor Ronnie Mandler, founder of BEP, who handled the Oakcrest’s solar installation. The company uses American-made solar panels with 25-year warranties, which are particularly costly in comparison to imported panels. Still, Mandler said, these initial investments are worth it: “It’s much cheaper to do it right on day one.”
The next hurdle was paying for it all, since the financial outlay for this project was more than the Bluestone Organization wanted to pay out of pocket. Usually, Bluestone would go to banks for more traditional loans. This lending option can be convenient at the end of a mortgage cycle, when borrowers can include energy project work in refinancing plans. But the Oakcrest, like most buildings, would be mid-cycle at the time the project needed to happen, which eliminated that option.
The Oakcrest also presented another unique financing challenge: Like most of the properties in Bluestone’s portfolio, it’s a market-rate rental building, which makes it ineligible for certain incentives and loan programs specific to affordable housing.
The key for Bluestone in this case would be to work with a lender specializing in green projects, so Eric Bluestone contacted New York City Energy Efficiency Corporation (NYCEEC), a nonprofit that provides loans for projects that align with the three priorities of the EPA’s Greenhouse Gas Reduction Fund: Renewables, building decarbonization, and electric vehicle charging. In November, the group announced it surpassed $500 million in capital dispensed for green energy projects. Bluestone had previously partnered with NYCEEC to construct a new energy-efficient condo building in Harlem, and then learned about the group’s financing mechanisms for existing buildings.
After an initial screening, the Bluestone Organization began an application process. As one of the few options for green lending, NYCEEC doesn’t approve loans easily, given stringent eligibility criteria that rigorously ensure the borrowers have the repayment wherewithal. It wasn’t easy to qualify, but Bluestone became the first individual rental property to work with the lender for solar installation.
NYCEEC is even more strict with rental buildings than owner-occupied properties, because income from rentals can be more volatile due to fluctuation in tenant occupancy. “One owner of a condo sells it to the next owner,” said Jay Merves, NYCEEC’s director of business development. Costs and income are predictable in these buildings, Merves explained, whereas rentals are more dynamic. “Just because your expenses go up, doesn’t [mean you can] say, ‘Oh, I’ll just raise my rent.’ It doesn’t work that way.”
Bluestone undertook this project without passing costs on to renters. As a rule, the group doesn’t do this to fund energy projects in any of their buildings.
“It’s not just a matter of passing the cost down if we’re already maximizing our market rents,” Bluestone said.
According to Bluestone and his partner Ira Lichtiger, they haven’t raised rents to fund any capital projects in their buildings for at least the last five years, both because of changes to rent stabilization laws in New York City, and because the solar-generated electricity doesn’t feed renters’ individual apartments.
BEP quoted $332,328 for the solar installation. Bluestone decided to fund $54,287 out of pocket, and also received a rebate from NYSERDA, the state’s energy authority, which worked out to $41,040 before tax, based on the size of the array.
The project also qualified for other government subsidies intended to incentivize such projects: A federal tax credit equal to 30 percent of the cost after the rebate, and a New York City tax abatement of 7.5% of the cost annually for four years. At almost $13,000 a year, this benefit will lessen the load after the project is finished. But these tax incentives don’t kick in upfront, so they still needed substantial capital at the outset.
That left the NYCEEC loan figure at $237,000. The parties agreed on a ten-year amortization period to pay back the loan, with a 6.5% interest rate.
The Project
With the financing squared away, it was time to begin installation. The array was fitted in September 2023 using a ballasted system — meaning that the panels simply sit on the roof, weighted by cinder blocks, without any roof penetration.
“It’s like a puzzle,” said superintendent Ali Gul, who lives in the building. “It’s like you’re building one of those closets from IKEA.”
Installation took just two days, and the bulk of that time was spent wiring a direct feed down to a garage, where they set up inverters that wouldn’t fit in the meter room.
The apartments are still connected to the Con Edison grid, and there are no plans to change the energy source in the future.
According to the contract Bluestone shared with Skylight, the company will financially break even from the construction cost in eight years, taking into account the credits and depreciation. Thereafter, they will boast utility bill savings of about $7,500 annually.
As it currently functions, the solar array is also producing savings of a different sort: According to the system monitor on Bluestone’s phone app, nearly a year into its operation, the array’s total output had equated to almost 66,000 pounds of carbon emission savings.
Among Bluestone’s other buildings, the benefits are clear.
“Our meters effectively run backwards during summer months, when we get the most efficient usage of the solar panels,” Bluestone says.
Given these financial advantages and their underlying mission, Bluestone plans to continue committing to solar installations. “It’s something we believe in,” Bluestone says. In the near future, they plan to install solar arrays at several other buildings in their Queens portfolio in Fresh Meadows, Rego Park, Flushing, and Woodside neighborhoods.